FRANCHISE OPPORTUNITY
VIP
DOGs
Premium Dog Care & Franchise Partnership
Elite · Trustworthy · Personalised
£120k.
Potential Annual Revenue
5
Premium Services
100%
Franchise Support
Our Mission
Every Dog Deserves
First-Class Care
VIP Dogs is a premium dog walking and care franchise built for people who want to combine their passion for animals with a genuinely rewarding business. We deliver elite, trustworthy, personalised dog care giving owners complete peace of mind and franchisees a proven path to financial freedom.
Market Opportunity
The UK's
Dog Care Boom
The UK is a nation of dog lovers. With hybrid working and increasing travel, demand for dog walking and daycare services is booming. VIP Dogs positions you at the premium end of this fast-growing market.
13M+
Dogs in the UK
£7.9B
Pet Industry Value
+40%
Post-Pandemic Growth
Our Services
Premium Dog-Centric Care
Puppy & Senior Dog Care Specialist life-stage care with gentle handling, dietary support, extra attention and love. Also available as part of any service package.
Dog Walking
Daily solo and group walks with GPS tracking, safety checks, and a personalised service log for every client.
From £15 / walk
Pet Transport
Premium dog taxi for vet trips, grooming and daycare. Safe, comfortable, and always on time.
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From £10 / trip
Dog Daycare
Safe, stimulating full-day care in a professional setting ideal for working dog owners who want the very best.
From £25 / day
Walk & Wash
A popular weekend service a premium walk followed by a professional groom and wash. Clients love the convenience; franchisees love the revenue.
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£40 PER DOG · UP TO £800/MONTH
Home Visits
​Personalised in-home care feeding, play, companionship and reports on the client's own terms and schedule.
From £12 / visit
Wedding Dog Chaperone
A unique and memorable service a trusted VIP Dogs professional ensures the couple's dog is beautifully presented, calm, and perfectly behaved on their special day.
£40 PER DOG · UP TO £800/MONTH
Income Streams
Multiple Revenue
All Year Round
High-performing VIP Dogs franchisees build income across five service lines, creating stable, predictable monthly revenue with strong repeat client retention. The figures below represent an established, full-capacity territory.
DOG WALKING
£45k/yr
BOARDING
£35k/yr
DAYCARE
£25k/yr
HOME VISITS
£15k/yr
TRANSPORT
£8k/yr
POTENTIAL ANNUAL REVENUE
£120k+
Core services at full capacity.
WITH ADS-ON SERVICES
£150k+
Including Walk & Wash and Wedding Chaperone at potential capacity. Not every franchisee will offer every service but for those who do, the earning potential is exceptional.
YOUR F I RST 12 MONTHS
A Realistic Path
to Steady Income
Most franchisees begin with dog walking while building their client base, then layer in boarding, daycare and add-on services as the business matures. Here is what Year 1 typically looks like.
MONTHS 1–3
£2,000/mo
5 dogs/day · £20 per walk Building routine & client base
MONTHS 4–8
£4,000/mo
​10 dogs/day Growth phase, repeat clients
MONTHS 9–12
£5,000/mo
15 dogs/day incl. evenings Established local presence
YEAR 1 INCOME SUMMARY
PERIODS
MONTHS
MONTHLY INCOME
PERIOD TOTAL
Months 1–3 (Launch)
3
£2,000
£6,000
Months 4–8 (Growth)
5
£4,000
£20,000
Months 9–12 (Established)
4
£5,000
£20,000
Year 1 Total — Dog Walking Alone
£46,000
Beyond Year 1: Additional Income Streams
From Year 1, VIP Dogs supports franchisees in obtaining a boarding licence and rolling out Walk & Wash weekends, Wedding Chaperone bookings, food and treat sales each one adding consistent recurring income on top of the core walking revenue.
Low Overheads
Minimal startup costs and a lean operating model protect your margins from week one.
Recurring Clients
Regular walking and boarding clients create predictable, repeat monthly revenue.
Layered Income
Food, treats, daycare. Walk & Wash and weddings stack on top as you grow
Your Investment
Everything You Need
Ready to Launch
Your VIP Dogs franchise package is a complete, battle-tested business in a box. No guessing, no building from scratch just follow the proven system and start serving clients from day one.
Package Includes
Exclusive protected territory
Website & local marketing launch
CRM & booking system
Business coaching & mentoring
Growth strategy sessions
Full business setup support
Branding, uniforms & materials
Operational processes & templates
Ongoing franchise network access
Marketing & social media guidance
Your Brand, Your Territory
Full Support
Training & Launch
Fully Prepared
Even Without Experience
Training Covers
Dog handling, behaviour and safety protocols
Business management and financial planning
Client acquisition and retention strategies
Marketing, social media and local PR
Using the CRM and booking platform
Puppy, senior and specialist dog care
Launch Support
Dedicated launch manager assigned to you
Website live and SEO optimised before day one
Social media profiles set up and branded
Local marketing campaign activated
First client enquiries handled alongside you
Shadow sessions with established franchisees
"The training gave me the confidence to launch immediately. Within three months I had a full client list."
VIP Dogs Franchisee, South London
Ongoing Support
You Are Never Alone
Long after launch, our head office team remains your partner not just a franchisor.
∞
Business Coaching
24/7
Network Access
★
Growth Sessions
Why Choose Us
A Premium Brand
Built to Scale
Stand out from low-cost competitors with a trusted, high-end identity that commands premium rates and loyal, long-term clients who value quality above all else.
Premium Positioning
High-end brand identity that stands apart from cheap local competitors and justifies premium pricing.
Low Overheads
Minimal startup costs and a lean operational model mean strong profit margins from the very first week.
Recurring Revenue
Regular dog walking creates predictable monthly income from loyal, long-term clients who rarely leave.
Proven Model
A tested franchise system with real franchisees generating real income — not a theory, a track record.
Who We're Looking For
No Experience Needed
Just the Right Mindset
We train you in everything. What we can't teach is character.
A genuine dog lover
Motivated to build a business
Reliable & professional
Strong customer focus
"We treat every dog like a VIP and every franchisee like a partner."
The VIP Dogs Promise
Your Path to Launch
Meet the Team & Shadow Operations
Experience the VIP Dogs service in action. Shadow a franchisee, meet head office, and ask everything before you decide.
Secure Your Territory
Reserve your exclusive postcode territory with head office support from day one of the process.
Complete Training & Setup
Full hands-on training, brand setup, website live, CRM configured, and marketing campaigns activated.
Launch Your VIP Dogs Business
Go live with clients booked, your brand in the market, and your head office team standing right beside you.
Get Started
Ready to
Join Us?
No experience needed. Just passion, reliability, and the drive to build something real. The rest, we provide.
Contact Us
Ideal Franchisee Is:
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A dog lover
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Reliable & professional
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Motivated to build a business
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Strong customer focus